UX leader with 20 years of design experience, building teams, setting strategy, and connecting design to business outcomes.
Twenty years of doing the work. The last few learning how to lead it.
Start by getting everyone in the same room. Good design strategy begins with understanding what people actually need and what the business is trying to accomplish. I don't skip this step.
Turn research into direction. Clear frameworks, design principles, and a roadmap teams can actually execute. Alignment across design, product, and engineering before AI writes a line of code.
Guide the team through execution while keeping craft standards high. Coaching designers, protecting the design system, removing blockers, and making sure the work ships well. Not just ships.
Track outcomes, not just output. Use data and user feedback to improve the product and develop the team. The work is never really done, and neither is the growth.
Beck's Hybrids needed a smarter way to help farmers choose the right seed. SeedIQ analyzes crop type, management practices, location, and yield expectations to surface products most likely to perform in a farmer's specific environment.
In a top secret room at The Coca-Cola Company, a revolutionary machine was built. All it needed was an interface to unlock more beverage combinations than the world had ever seen.
A reverent journey through the Gospels transformed into an engaging trivia experience. Level up to unlock fascinating discoveries about Jesus's life. Now available on the iOS App Store.
An innovative chain of tanning salons needed a way to expand beyond business hours. The solution? A fully automated system that streamlined their after-hours operations.
When Stanley Black + Decker sought to improve their retail experience, I designed an augmented reality app that brings their tools to life.
I'm a UX leader with 20 years of experience building design teams and connecting design work to business outcomes. I started my career in 2006 as a designer and have worked my way up through IC roles at agencies and startups, working with clients like Coca-Cola, Stanley Black + Decker, and others.
For the past 8 years I've been at Beck's Hybrids, the country's largest family owned seed company. For the last year I've been the Principal UX Designer there, where I manage a team of four designers, own the design system, lead cross-functional UX work across software, marketing, finance, and retail, and report into software engineering leadership.
When I'm not working, I'm busy raising six kids with my wonderful wife.
Looking to collaborate? Let's connect.